Guides
Guides to making audio guides
Everything we have learnt building audio guides: how to write each stop, what it costs, how to use QR codes and how to reach more visitors.
Make an audio guide
1 guideFrom the first script to the QR codes on the wall, step by step.
Write the script
2 guidesHow to write stops that visitors listen to until the end.
- How to write an audio guide script that visitors listen to until the endWriting for the ear is not writing a wall label. Ten rules, a five-block structure for every stop, before-and-after examples and the mistakes that make visitors stop listening.
- Audio guide script examples: 8 complete stops you can learn fromEight full audio guide stops for a painting, an archaeological find, a castle hall, an altarpiece, a barrel room, a garden, a street corner and a children's version, each annotated and timed.
QR code audio guides
2 guidesHow they work, where to put the codes and whether people scan them.
- QR code audio guides: how they work and how to set one upHow a QR code audio guide plays on the visitor's own phone with no app, why it beats handsets and apps for most venues, and how to set one up in five steps.
- QR codes in museums: size, placement and signage best practicesHow big a QR code must be for the distance it is read from, where to place it, how to avoid glare, which materials last outdoors, what the sign should say and how to test every code before opening.
Cost and comparisons
4 guidesWhat an audio guide costs and how to choose a platform.
- How much does an audio guide cost? A realistic price breakdownHandsets, custom apps, QR platforms and DIY compared, with the price ranges vendors publish, the hidden costs nobody quotes and a five-year view you can take to your board.
- Audio guide vs app: which should your museum choose?Handsets, a downloadable app or a browser guide opened by a QR code: what each costs, how many visitors actually use it, what only apps can do and a decision table by size of venue.
- Free audio guide software for museums: the options comparedWhat "free" really means in audio guide software, the main free options for museums and heritage sites, what each one asks of you and of your visitors, and when it makes sense to upgrade.
- Hardware audio guides vs QR guides on visitors' phonesThe real work behind rental handsets (desk, charging, hygiene, losses), who still needs them, how the costs compare and a step-by-step plan to move from handsets to visitors' own phones.
Revenue
1 guideCharging for your audio guide and other ways to earn.
Languages
1 guideMultilingual audio guides for visitors from abroad.
Resources
1 guideData, grants, glossary and templates.