You do it
Your audio guide, run by your team
- You write the text of each piece, in paragraphs.
- Muvo voices it and translates it into the languages you need.
- You print the QR codes and visitors listen on their phone, no app needed.
Advice and writing
You know the story. We write it to be heard.
With Muvo, any museum or cultural space builds and runs its own audio guide: you write the text, Muvo voices and translates it with AI, and visitors listen on their phone with a QR code. If your team is short of time or of experience writing for the ear, we do it with you: we write the scripts from your material and leave the audio guide published. It is a separate service, not included in Muvo's plans, with a fixed quote for your project.
Reply within 48 working hours. No commitment.
Muvo, your way
Muvo is a platform built so each space can make its own audio guide, without depending on anyone. And if you ever get stuck, our team is there with you.
We help
Advice and writing, when your team can't stretch
When time, means or experience are short for writing an audio guide people actually listen to, our content team takes care of it. You bring the knowledge and keep the last word. Quoted separately: it is not included in Muvo's plans.
- We advise you: which pieces go in, in what order and how long it should last.
- We write the scripts from your material and you validate them.
- We leave the audio guide published in Muvo, with voices, languages and QR codes.
The Muvo standard for every stop
- 1idea per stop. If there are two, that's two stops.
- 1stsentence: it directs the eye or opens a question. Never the catalogue details.
- 90 sper stop, about 200 words. Two minutes at most.
- ½of the visit time, at most, for the whole audio guide.
If nobody listens to your audio guide, the technology is rarely to blame
You have the knowledge: object records, catalogues, years of research. What you don't have is the time to turn it into something that works for the ear. It's not the same thing. A text written to be read falls flat when it's heard:
It's too long
A catalogue entry read aloud lasts 4, 6 or 10 minutes. Visitors, on their feet and surrounded by noise, give up before halfway.
It starts in the wrong place
“Oil on canvas, c. 1632…”. Within three seconds, the visitor has switched off.
It gives facts, not stories
Dates, dimensions and attributions are essential in a catalogue. In audio, they don't tell visitors why they should care.
It doesn't guide the eye
Visitors are listening, but they don't know what to look at.
The verdict is always the same: “The audio guide doesn't work”. It does work. It's the script that fails.
You bring the story. We give it the shape visitors need.
Your team brings the rigour: the knowledge, the sources and the decision about which pieces matter. Our team brings the craft: structure, storytelling, timing and the listening experience. You always have the final say.
Kick-off meeting
45 minutes, by video call
We talk about your space, your audience and the route. Together we decide which pieces go in and in what order. If you're not sure, we suggest a selection.
You send us what you already have
Just as it is
Catalogues, object records, articles, notes, leaflets. It doesn't need to be tidy or polished. If anything's missing, we'll ask.
We write, you approve
Two rounds of corrections
We send you each script with its estimated length. You check the content, correct whatever needs it and approve it.
We publish it in Muvo for you
Ready to open
We add the texts, generate the voices and languages, test it on a phone and hand you the QR codes ready to print. All you do is open the doors.
How a text changes when it's written to be heard
Fictional example: the work, the painter and the sitter are made up.
Before: catalogue entry
About 170 words · about 75 seconds read aloud, and hardly any of them heard
Portrait of Doña Inés de Ayala y Mendoza. Juan de Olmedo (Toledo, c. 1590 – Madrid, 1641). Oil on canvas, 112 × 86 cm. c. 1632.
The work, ascribed to the artist's mature period, belongs to the tradition of the courtly portrait d'apparat. The sitter, a member of a cadet branch of the Mendoza lineage, is depicted in three-quarter length, following the models of Madrid portraiture of the first third of the seventeenth century, with a treatment of the tactile qualities of the fabrics — in particular the guardainfante and the lace ruff — that attests to the author's familiarity with the Flemish models disseminated at court. The palette, restricted to earth pigments and blacks with touches of vermilion, together with the impasted brushwork in the highlights, permits its association with the portraits documented between 1628 and 1635. The 2019 restoration revealed a pentimento in the left hand, which originally held an unidentified object, subsequently painted over by the artist himself. Provenance: private collection; acquired in 1987.
What goes wrong
- It opens with the catalogue details.
- Sentences of more than 40 words.
- Five different ideas and unexplained jargon: “sitter”, “pentimento”, “d'apparat”.
- The best story, the hidden object, comes at the end, when the visitor has already left.
After: Muvo script
About 200 words · about 85 seconds
- Hook
Before anything else, look at this woman's left hand. It's empty, resting on her skirt. But it wasn't always.
- Story
In 2019, when the painting was restored, another hand appeared underneath. And that hand was holding something. It was the painter himself, Juan de Olmedo, who covered it with his brush. We still don't know what it was.
- Context
This is Doña Inés de Ayala. She sat for this portrait in Madrid, around 1632. She belonged to the Mendozas, one of the most powerful families in Spain… though to a minor branch. And that explains a lot of what you're seeing. Notice the lace at her neck and the very wide dress, the guardainfante. It was the fashion at court. Olmedo painted that lace almost thread by thread: he wanted it to show that this family could afford it.
- Question
So why paint over what she was holding? We don't know. It could have been a letter, a prayer book, a jewel. A portrait was a public image, and every detail here was chosen with care.
- Look
Look at her again. Now you know that hand is keeping a secret.
- Onward
When you're ready, carry on to the display case on your right.
6 paragraphs in Muvo: visitors can start listening from any of them.
What has changed
The hook directs the eye, the story of the hidden object moves to the start and every sentence fits in a single breath. Technical terms are explained or dropped, and hypotheses are presented as hypotheses (“We don't know. It could have been…”). Every fact from the original that matters is still there.
The same work, in a family version
About 80 words · about 40 seconds
Hello, detective! Look at this lady's left hand. It's empty, isn't it? Well, a few years ago some experts studied the painting with special machines… and found out there was another hand underneath. And it was holding something! The painter covered it up with paint and nobody knows what it was. What do you think? A letter? A jewel? A little bird? Tell whoever is with you. And now, find something in the painting that's white and super thin, like a spider's web. Clue: it's very close to her face.
What exactly you get
Selection and order of the route
Which pieces go in, which don't and why, with the total length matched to the real time of your visit.
One central idea
A common thread that gives meaning to the whole route.
The script for every stop
About 90 seconds, with a hook, a story, a detail to look at and an ending that points to what's next. Timed.
Welcome and farewell
How to use the audio guide, how long it lasts and what visitors are going to find.
An original written for translation
No wordplay or references that get lost in other languages, so every translation works from the original.
Pronunciation guide
Proper names, place names and technical terms, voiced correctly.
Full publishing in Muvo
Texts added paragraph by paragraph, voices generated, languages switched on and a test on a real phone.
Copy for the QR signs
One sentence that invites people to scan and says how long each stop lasts.
What curators, historians and museum staff ask us
Would you rather write it yourself?
In the Help Center we explain the method step by step: how to write a stop that people listen to right to the end.
Read the methodDo I need to hire the service to use Muvo?
No. Muvo is a self-service platform: you create your account for free and write your audio guide with your team. The service is for those who would rather have our advice, or have us write it, for the whole guide or just part of it.
Will you lose historical rigour?
No. We don't add a single fact that doesn't come from your sources, and anything that's a hypothesis is presented as one. Simplifying the language isn't simplifying the content: it's choosing what to tell and how. Every script goes through your approval before it's published.
Who has the final say?
You do. Always. Nothing is published without your go-ahead, and you can correct any sentence.
Do I have to write anything myself?
No. You send us the material you already have (catalogues, object records, articles, notes) and we clear up any questions in a short meeting. Your job is to review and approve.
Isn't 90 seconds too short for an important work?
It's what most visitors will listen to attentively while standing. For the two or three key works we can go up to two minutes, or split the content into two stops. And if there's more to tell, we offer it as an optional “Find out more” layer for anyone who wants to go deeper.
Will you make up anecdotes or dialogue to make it more engaging?
No. What makes it engaging is how you order and tell what's already true: a detail to look at, a question, a choice the artist made. If we ever suggest a storytelling device, such as an imagined scene, it's flagged as such and only used if you approve it.
Are the scripts written by artificial intelligence?
Our team writes and edits the scripts. Muvo's AI provides the voice and the translation, but it doesn't decide what is told: the content comes from your sources and your approval.
What about languages? Does it work just as well for tourists?
We write the original with translation already in mind: no wordplay or references only a local would get. That way, every language in your audio guide starts from a clear text.
Can you do a version for children or in plain language?
Yes. The family version isn't the adult one cut down: it has its own tone, challenges and pace. The plain-language version uses short sentences, common words and one idea per sentence. If you need Easy Read under the UNE 153101 EX standard, which requires the text to be validated with readers, we'll go through it with you in the quote.
I already have texts written. Is the service for me?
Yes, and it's usually the quickest case. We start from your texts and rewrite them for the ear.
How long does it take?
It depends on the number of stops and how quickly you approve. We give you a fixed schedule in the quote.
Who owns the texts?
You do. You can also use them on labels, on your website or in learning materials.
Tell us what texts you need
Tell us how many pieces the tour would have, what material you already have and who it is for. We will get in touch to get to know your space and prepare a fixed quote for the writing, with no commitment.
- A conversation to get to know your space and your visitors.
- A fixed quote for the writing, with its schedule.
- No commitment.
This quote is only for the writing service. You can use Muvo without it: create your free account and write the texts yourself. Start free