We believe museums shouldn't intimidate. They should invite discovery.

MUVO was born from a simple question: why should the same artwork have to be explained the same way to an eight-year-old child, a Japanese tourist, and an art historian? We built the technology so it doesn't have to.

Where this all comes from

A few years ago, during a visit to one of Madrid's most important museums, I used an audio guide that promised to improve the experience. It didn't.

The explanations didn't connect with what interested me. The tour was designed for someone who wasn't me. I left having heard a lot and understood little.

But what impacted me most wasn't the boredom. It was the feeling, upon leaving, that something valuable had been there and I hadn't been able to reach it. That the collection had much more to tell me and the guide hadn't known how to do it.

That experience had an obvious solution: a guide that knew who you are before starting to speak. That adapted to your level, your language, and your interests. That answered your questions instead of ignoring them. That treated each visitor as what they are: a unique person, with their own curiosity.

That's MUVO.

Miquel Gomis, founder of MUVO

I'm a developer and product designer. I've spent years working at the intersection of technology and user experience, with a conviction that hasn't changed: technology only matters if it solves a real problem for a real person.

Museums have that problem. They receive visitors every day with radically different profiles—ages, languages, knowledge levels, interests—and have to offer them all an experience worth having. With limited resources. Without multiplying their teams' work.

My work has always consisted of understanding the people who will use a product before starting to build it. First you talk to them. You understand their frustrations, their limitations, what they expect and what they would never ask for because they don't know it's possible. Then you design.

With MUVO I did the same. I spoke with museum directors, educators, cultural mediators, visitors of all kinds. And I built from there.

Connect with Miquel on LinkedIn

What MUVO is exactly

MUVO is an AI-powered audio guide platform for museums that personalizes each person's visit experience in real time.

The museum provides the knowledge

The museum uploads to the system all information about its works, collections, and context. This content is the foundation of the guide and guarantees the rigor and veracity of the explanations. MUVO's AI doesn't invent or speculate: it works exclusively on what the museum has validated.

AI generates the personalized guide

Artificial intelligence transforms that rigorous knowledge into explanations adapted to each visitor's profile: their knowledge level, language, age, and interests. The same work, explained completely differently to an eight-year-old child, an adult without specific training, and an art history expert.

The visitor enjoys and learns

The visitor accesses the guide from their own mobile phone, without needing to install any app or pick up any device. They can explore at their own pace, ask questions freely, and discover the collection according to their own interests.

The museum maintains total control over the content at all times. AI adapts the form. The museum determines the substance.

What we believe in

Rigor is not at odds with accessibility

Making accessible isn't simplifying. It's finding the path that takes each person from where they are to where they can go. MUVO's content is always validated by the museum. There's no improvisation, no hallucinations, no shortcuts that compromise the integrity of the cultural discourse.

Museums aren't the problem. They're the solution.

We didn't build MUVO to point out what museums do wrong. We built it because we believe they have something extraordinary in their collections: evidence that, throughout history and the world, there have always been more things that united us than those that separated us. The challenge is making sure each visitor can see it.

Technology has to earn its place

We don't use artificial intelligence because it's trendy. We use it because it's the only tool that allows personalizing the visit experience at scale, without additional cost for the museum and without compromising content rigor. If there were a better way to solve this problem, we'd use it.

How we work with museums

MUVO isn't software you install and forget. It's a working relationship with the institution, built on respect for the knowledge the museum has been accumulating for years.

We start by listening

Before configuring anything, we want to understand the museum. Its collection, its audience, its specific challenges, how mediation is organized today. Each museum is different, and MUVO's implementation is too.

The museum provides the content

The museum uploads knowledge about its collection to the system through its own CMS, designed to be used without technical training. The museum team maintains total control over what is said and how it's said, at all times and without depending on third parties.

AI does the adaptation work

Once the content is in the system, artificial intelligence transforms it into personalized explanations for each visitor. Without additional work from the museum. Without different versions for different languages. Without hardware to manage.

We improve together

Guide usage data—what visitors ask, which works generate more interest, which rooms have longer dwell times—returns to the museum as audience intelligence. With that information, the museum can improve its mediation, communication, and programming.

MUVO is for any museum

If you have a collection worth understanding and visitors with different profiles in front of it, MUVO is designed for you.

Art museums (national, regional, municipal, private)

History and archaeology museums

Natural science museums

Design and architecture museums

Ethnographic and world culture museums

Temporary exhibitions and heritage interpretation centers

Archaeological sites

Galleries and cultural spaces

The platform adapts to any type of collection, any institution size, and any language. There's no museum too small or collection too specific.

“We believe museums safeguard something extraordinary. Our mission is to ensure that anyone, in any language and from any starting point, can access it.”

Miquel Gomis, founder of MUVO

Ready to discover Muvo?

We're here to help you. Write to us and discover how we can transform your museum experience with artificial intelligence.

hola@muvo.es +34 651 526 767

Monday to Friday, 9:00 AM - 6:00 PM (CET, Madrid, Spain time)