At MUVO, we believe that culture and art should be accessible to everyone, without barriers or complications. Our mission is to transform the way visitors experience museums, combining cutting-edge technology, product design, and a human-centered approach. We want every visit to be enriching, personalized, and memorable, regardless of the visitor's prior knowledge or the museum's theme.
The idea of MUVO was born from a personal experience. During a visit to one of Madrid's most visited museums, I used an audio guide that promised to enhance the visitor experience, but it turned out to be unrewarding. The explanations were oriented toward themes that didn't interest me and made me move from room to room with information that didn't connect with my interests.
That experience made me reconsider something fundamental: every visitor wants to delve deeper into what truly excites them, because that's the most effective way to enjoy and learn. This is how MUVO's vision was born: personalized museum guides that respect each person's curiosity.
As founder of MUVO, Miquel Gomis, a software developer and user experience designer, I have spent years working at the intersection of technology, design, and human behavior. My experience has taught me to always put myself in the shoes of those who will use the product: both museum visitors and the museums themselves that implement our guides. This allows us to understand their needs and expectations, and balance them to create solutions that work in practice, not just in theory.
At MUVO, we design our guides with three fundamental pillars: clarity, personalization, and accessibility. Each explanation adapts to the visitor's knowledge level, interests, and pace, without depending on additional staff or physical guides. Our technology allows museums to create and update content easily, at any time, keeping information always current. Additionally, content is generated in a single language and can be consumed by visitors in their preferred language, thus expanding the reach and cultural inclusion of each museum.
MUVO is designed for any type of museum: from art galleries and temporary exhibitions, to archaeology, science, natural history, or design museums. The platform adapts to the widest cultural diversity, offering coherent and personalized experiences regardless of the theme or size of the museum.
Furthermore, our guides foster active curiosity among visitors. They can ask questions directly motivated by their interest, and museums obtain valuable data on behavior, interests by room or piece, and exploration patterns. This information allows cultural teams to optimize the visitor experience, plan future exhibitions and better understand how users interact with the museum.
We believe that technology doesn't replace human experience, but rather enhances it. At MUVO, we combine artificial intelligence, product design, and cultural knowledge to create solutions that are efficient, inclusive, and scalable. Museums can generate new revenue opportunities directly from the visitor's mobile device, while maintaining total control over content and experience, without depending on intermediaries or additional staff.
Our philosophy is based on empathy, innovation, and respect for culture. Every design decision is made considering the balance between the needs of visitors and those of museums, ensuring that both get maximum value from the platform. For us, inclusion is not an add-on: it's an integral part of how we design, develop, and deploy the product.
At MUVO, we believe that curiosity, learning, and culture are engines of transformation. Our commitment is to bring art and history closer to each person in a comprehensible, interactive, and memorable way, making every visit a unique experience. We put innovation at the service of museums and visitors, building a bridge between technology, education, and culture that allows enjoying heritage in a richer and more personalized way.